Portfolio
Articles & Blog Posts
Best Time to Visit Walt Disney World - Undercover Tourist
Ultimate Guide on When to Use Universal Express - Undercover Tourist
Key Things You Must Know When Planning a Trip to Disney in 2021 - Undercover Tourist
How to Pick the Right Universal Orlando On-Site Hotel for Your Family - Universal Orlando Blog
A Taste of MyMagic+ at Epcot International Food & Wine Festival - Taking the Kids
B2B & B2C White Papers/ Downloads
Press Placements & Interviews
Disneyland Vs. Disney World - Austin American-Statesman
10 Questions to Ask Before Booking a Vacation Rental - U.S. News & World Report
Universal Orlando Resort Hotels, Food, Entertainment & Rides - Visit Florida
How to Get More Theme Park Perks - Wall Street Journal
Video Concepts & Scripting
Useful Tips to Save on Disney World Tickets
One of my major goals was to create more video content in line with the company brand and vision - to educate customers planning visits to Walt Disney World. This script started from a blog post I also wrote, but it was boiled down to the absolute essence for the different audience.
Making the Magic Affordable
Under my direction, my team partnered with Walt Disney World Resort on a first-of-its-kind video series focused on helping families plan and save on their resort vacation. The series, created in collaboration with design, targeted key demographics and products, and saw significantly higher view durations.
Undercover Tourist’s Orlando Planning App Introduction
To promote the release and expansion of Undercover Tourist’s popular wait times app, I worked with my video editor to craft a script that focused on key features. It was distributed with press releases and published on the Undercover Tourist YouTube channel.
Landing Page Copy Sample
Ski Resort Planning Page
When Undercover Tourist began selling ski destinations, my goal was to make ski vacations more accessible and easier to plan for families, especially those who have never taken a ski vacation before. Like visiting Walt Disney World, planning a ski vacation is complicated and expensive. Many families give up before they’ve even started because of the overwhelming number of decisions. This page was meant to capture the essence of each resort in the short blurbs and get them deeper into the booking options. The data-rich ski matrix highlights key resort information to help families quickly scan to see which ones fit their needs needs.
Clean Harbors 100 at The Glen Landing Page
When Clean Harbors partnered with Watkins Glen International in naming the Aug. 6 ARCA Menards Series race the “Clean Harbors 100 at The Glen,” it saw the event as an opportunity to host a hiring event during the race weekend. This landing page was meant to raise awareness about the recruiting event and provide information for people who planned to attend.
