Kristi Koeter

I am a dynamic marketing leader who spent more than a decade as a journalist, cutting my teeth on news copy desks for the Riverside Press-Enterprise and Contra Costa Times in California, before making my way back home to Texas. I worked my way up as a copy editor at the Austin American-Statesman, ultimately running its news and entertainment sites, Statesman.com and Austin360.com.

I left journalism to lead content marketing strategy for a small but nimble online travel agency called Undercover Tourist. There, I discovered my talent for connecting with audiences through compelling content and killer SEO. My strength is in setting digital strategy and leading process improvements, particularly in e-commerce and B2C environments.

I am now leading marketing strategy for Sulit Press, a boutique book publisher, and working on my most personal project to date, a memoir chronicling my own quest to heal my relationship with food after a lifetime of dieting, restriction, and overexercise. I write the newsletter Almost Sated on Substack and am co-author of Show Your Work: Successful Women Share the Bumpy Roads to Their Biggest Wins.

When I’m not writing, you’ll find me mountain biking, hiking, or spending time with my family in Austin, Texas.