I am a dynamic marketing leader who spent more than a decade as a journalist, cutting my teeth on news copy desks for the Riverside Press-Enterprise and Contra Costa Times in California, before making my way back home to Texas. I worked my way up as a copy editor at the Austin American-Statesman, ultimately running its news and entertainment sites, Statesman.com and Austin360.com.

I left journalism to lead content marketing strategy for a small but nimble online travel agency called Undercover Tourist. There, I discovered my talent for connecting with audiences through compelling content and killer SEO. My strength is in setting digital strategy and leading process improvements, particularly in e-commerce and B2C environments.

I am now leading marketing strategy for Sulit Press, a boutique book publisher, and working on my most personal project to date, a memoir chronicling my own quest to heal my relationship with food after a lifetime of dieting, restriction, and overexercise. I write the newsletter Almost Sated on Substack and am co-author of Show Your Work: Successful Women Share the Bumpy Roads to Their Biggest Wins.

When I’m not writing, you’ll find me mountain biking, hiking, or spending time with my family in Austin, Texas.

B2B & Ad Copy

• Household Hazardous Waste Handout

• Driver Recruitment Cutouts

• New Product Sales Slick - HP Aqueous Parts Washer

Corporate Communication & PR

• Driver Appreciation Card

• Employee Memo

• Clean Harbors and Richard Petty Motorsports Partnership

B2B & B2C White Papers/ Downloads

• Guide to Disney’s FastPass+

• Quick Start Guide to Disneyland Resort

• PFAS Treatment Fact Sheet

• Environmental Services Engineering/Consulting Fact Sheet

Making the Magic Affordable

Under my direction, my team partnered with Walt Disney World Resort on a first-of-its-kind video series focused on helping families plan and save on their resort vacation. The series, created in collaboration with design, targeted key demographics and products, and saw significantly higher view durations.

Undercover Tourist’s Orlando Planning App Introduction

To promote the release and expansion of Undercover Tourist’s popular wait times app, I worked with my video editor to craft a script that focused on key features. It was distributed with press releases and published on the Undercover Tourist YouTube channel.

Ski Resort Planning Page

When Undercover Tourist began selling ski destinations, my goal was to make ski vacations more accessible and easier to plan for families, especially those who have never taken a ski vacation before. Like visiting Walt Disney World, planning a ski vacation is complicated and expensive. Many families give up before they’ve even started because of the overwhelming number of decisions. This page was meant to capture the essence of each resort in the short blurbs and get them deeper into the booking options. The data-rich ski matrix highlights key resort information to help families quickly scan to see which ones fit their needs needs.

Clean Harbors 100 at The Glen Landing Page

When Clean Harbors partnered with Watkins Glen International in naming the Aug. 6 ARCA Menards Series race the “Clean Harbors 100 at The Glen,” it saw the event as an opportunity to host a hiring event during the race weekend. This landing page was meant to raise awareness about the recruiting event and provide information for people who planned to attend.